Why Use Eco-Friendly Promotional Products

Apr 1, 2024 | Blog

Summary

Eco-friendly promotional products create a positive environmental impact, improve brand image, promote customer engagement, and promote CSR for businesses.

Eco-Friendly Promotional Products for Earth Day 2024

Marketing your business with eco-friendly promotional products is now easier than ever before. Every year on the 22nd of April, people join together, hand in hand, to celebrate Earth Day and promote the need for sustainable products to make the world green. 

The sale of sustainable products has taken up a huge chunk of market share in the advertising industry. According to Advertising Specialty Institute (ASI), this accounted for 18% of the total in this industry. This Earth Day of 2024 has allowed businesses to show their support for the environment by prompting the use of sustainable products catering to their marketing needs

 

We can all promote this special event by raising awareness through several means. These may include spreading the message on merchandise like T-shirts, hats, coffee mugs, bags, water bottles, etc. 

Global warming has now become a hot topic in this century. The United Nations Environment Program, or UNEP, has set the slogan ‘’Protect Our Species’’ for 2024. This year’s theme is land restoration, desertification, and drought resilience.

In this article, we will take a deep dive into the need to use Eco-friendly promotional products for businesses. 

1. Positive Environmental Impact

Using Eco-friendly promotional products helps create a positive environmental impact on the planet. The temperature of the earth is rising exponentially, and we cannot deny our role in it. On Earth Day 2024, you can use several sustainable products to convey your solidarity with the environment. 

Any sustainable product helps reduce the carbon footprint by conserving and restructuring the earth’s ecosystem. Traditional promotional goods that are non-recyclable, like plastic-based products, plastic bottles, or other non-reusable merchandise, create a negative impact on the environment. 

By using Eco-friendly promotional merchandise, you can reduce your carbon footprint by opting for biodegradable and natural materials like recycled paper, colors, or even items made from bamboo for your marketing needs.

 

2. Brand image and customer perception

Using Eco-friendly products strengthens and boosts your brand image and promotes brand loyalty. Environment-friendly marketing activity aids in attracting new sets of customers who are concerned about the environment. 

Therefore, embracing a long-term relationship with a brand and changing their perception of the environment. Companies that embrace Eco-friendly marketing strategies have a unique selling point. 

They can easily differentiate themselves from their competitors by highlighting their commitment to the environment. Hence, it attracts more environmentally conscious customers from the crowd. 

3. Customer Engagement

Sustainable marketing materials tend to be more unique and innovative. They tend to capture the attention of the audience easily, making them align with the value of the product and the company. Potential customers tend to resonate more, creating a personal connection with the brand. 

According to a recent study, 68% of customers are now ready to reduce their consumption by half, to avoid damaging the environment. Businesses can now help reduce the consumption of non-Eco-friendly products by raising awareness among their consumers. 

Products like tote bags made out of jute, solar-powered electric chargers, or even biodegradable aligned products like wheat straw, cutlery, and ocean bottles have proven to have an increase in customer engagement. 

It can also help to foster long-term relationships with the customer while keeping your brand top of mind.

4. Social Responsibility

As a business owner, one cannot deny their responsibility to the environment. They are closely linked with corporate social responsibility (CSR), which reflects a business’s commitment to nature. 

By choosing an ecological marketing strategy and practicing transparency and accountability with the customers, they can demonstrate their corporate social responsibility. 

Businesses can also campaign to educate and raise awareness about environmental issues and the importance of Eco-friendly marketing policies. 

Furthermore, by leveraging this promotional activity, one can advocate for and influence environmental policies and regulations in society. 

5. Cost-Effectiveness

Eco-friendly products were expensive in the past, and they used to be segmented as ‘’premium’’ making sustainable marketing expensive. However, this scenario has changed a lot in recent times. 

Making sustainable merchandise from reusable materials has lowered the expense of manufacturing promotional products. These items are often designed to be durable and long-lasting, which further aids in innovative marketing.

6. Innovative Products

Many companies are trying to come up with a better and more innovative, Eco-friendly marketing product to promote their business. These products are used for a variety of reasons to promote the company’s message to customers. 

There is a wide variety of innovative products available such as reusable water bottles, biodegradable pens, bamboo utensil sets, recycled tote bags, Eco-friendly notebooks, and much more.

 

How to Choose Eco-Friendly Promotional Products

Choosing Eco-friendly promotional products can be confusing and hectic since there are so many ranges of products available. Before choosing the right product, you should also consider the material carefully. 

You can always opt for Eco-friendly materials like recycled plastic, organic cotton materials, plant-based materials like bamboo, and dead tree bark, as well as biodegradable materials. 

Start by clarifying your business’s commitment before choosing sustainable products. Research sustainable materials and carefully consider the demographics, interests, and preferences of your target audience.

It is also crucial to choose products that have a minimum environmental impact in their lifecycle. Furthermore, have minimal environmental impact on the production processes used to manufacture the items. And finally, calculate the carbon footprint imposed by those products.

Final Words

Eco-friendly promotional products are not just a myth anymore. Due to the use of reusable materials, the cost of this kind of Eco-friendly promotional product has gone down drastically.

Therefore, using sustainable materials for promoting the product can be efficient and cost-effective. In this crucial time of environmental change and global warming, we must take every single action to make our world a better place for the future.

Categories

Related Posts

Top 5 Outdoor Promotional Products That Stand Out

Nowadays, we tend to spend most of our time indoors staring at digital screens. Outdoor promotional products offer a refreshing change. They provide brands with an opportunity to connect with people more tangibly. As we gradually emerge from the confines of indoor...

Top 4 Promotional Products Trends To Watch in 2024

Note: This article was first published in March, 2021. We've been updating it every year to bring you the latest trends. As creatives, we at Sunrise Printing love to stay on top of the latest promotional products trends, graphic design and merchandise customization...

Connect with Us

Tell Us About Your Project

We Know You’re Busy

Whether you’re looking for safety supplies, branded employee gifts, student swag, or anything else, we can help. We can also help you create a unique design, package, mail, or drop ship, or anything else marketing-related.

Call 919-217-4576, chat with us, or click below to send us details about your project.